Google sunset the original version of Google Analytics, also known as Universal Analytics, on July 1, 2023. If you haven't migrated your analytics to Google Analytics 4, you're in the dark!
Aside from the improved trackability, the key difference between Google’s UA vs GA4 is that:
- In Universal Analytics, the session is the unit of analysis.
- In Google Analytics 4, the focus is on individual user actions aka “events”
This means that with event-based modeling, you can gain a more granular understanding of user behavior, as you can see each specific action a user takes, rather than just seeing them as part of a session.
This change is significant because it allows for a more user-centric approach to analyzing data. You can see exactly what actions customers are taking on your site, which can help you optimize your website, CTAs, conversion tools and marketing efforts to meet their needs and preferences better. This can lead to higher engagement and conversions, which ultimately sells more cars!